“This non-makeup-wearer decided to do an experiment: to start wearing makeup for one week. This is what she discovered.”
Note: What she discovered was the truth. What she did with it was continue the lie. What Do I mean?
Firstly, makeup is a mask: She rightly understood this from the onset (this is a clear Physiognomic truth; remember, mask and mascara come from the same etymological roots, and those roots aren’t very positive).
Secondly, men struggle with initially recognising the change: She said that the women immediately understood that makeup was in play, whereas men struggled to identify the nature of the change. This is particularly interesting to me given that I attributed my struggles with this to partial aphantasia. However, it may just be that men aren’t as attuned to noticing these things, especially within the early stages of make-up use (remember, the stages are touch-up, make-up, fake-up, and cake-up. Once it hits the latter two, most men are going to notice, but before that some will, but maybe many won’t). I’m sure that aphantasia heightens the discernment difficulties but, as a male, it may be that it is not the primary factor.
Thirdly, makeup alters the personality: This is Physiognomy 101 and she not only admits it concerning herself (confidence levels) but admitted that the men see the change. She says that her boyfriend found her to be more bossy/sassy due to the makeup. I would argue that much depends on how it is applied, which traits are altered, etc. A bossy/sassy attitude is often associated with aspects of the facial contour, eyebrows, nose bridge, etc. If your makeup makes changes to the appearance of these regions, it would make sense that attitude/personality alterations follow. Likewise, if certain physical characteristics are masked, or concealed, then it would follow that the associated personality traits would be less manifest — which could boost confidence and allow the absence of said traits to allow other, or even opposite, ones to shine forth.
Makeup is a way of expressing yourself: This ties in with the origins of the words makeup and mask. Wearing makeup allows you to play a role, play a part, or to take part in something resembling your own little masquerade (see the etymology of mask in the verb form). Concerning the word make-up, “In reference to an actor, “prepare for impersonating a role” (including dress and the painting of the face), [was established] by 1808.” The question is, with makeup, are you expressing yourself, your true, unaltered personality and self? Or are you playing a role, being different, becoming someone else, exhibiting the characteristics of those who really have the traits that you are artificially adding. You are most yourself (and thus expressing yourself), physiognomically-speaking, when your true features are clear for all to see… and (if they have the skill) to read.
Not wearing makeup can also be a mask: This is a confused, upside down, mindset. You are never wearing a mask by allowing your true looks, features, and associated traits to manifest themselves naturally. To suggest this is absolutely absurd. Wearing no makeup at all is a form of staunch transparency, veracity, and sometimes vulnerability (since there is nothing to hide behind, nothing to obscure/conceal aspects of yourself, etc.).
The simple fact is that makeup really is fiction, deception, falsehood, the hiding/concealing/obscuring/occulting of the truth. Etymologically, occult (adj.) means:
“1530s, “secret, not divulged,” from Middle French occulte and directly from Latin occultus “hidden, concealed, secret,” past participle of occulere “cover over, conceal,” from assimilated form of ob “over” (see ob-) + a verb related to celare “to hide,” from PIE root *kel- (1) “to cover, conceal, save.” Meaning “not apprehended by the mind, beyond the range of understanding” is from 1540s. The association with the supernatural sciences (magic, alchemy, astrology, etc.) dates from 1630s.”
Is it any surprise then that the roots for mask/mascara trace directly back to words that are occult-related, words meaning covering, hiding, blackening, darkening, as well as witch/witchcraft, spectre, nightmare, etc.? These things go much deeper than most can fathom. They love the glamour but glamour like it’s sibling word grammar, comes from grimoire/gramarye/etc. and it is directly associated with the occult, with darkness. Most of those using makeup today aren’t doing so with any occult/mystical thoughts consciously in mind. However, words have meaning, actions have meaning, and the same underlying behaviour, effects, and consequences continue to manifest themselves, to one degree or another, despite the presence of conscious forethought.